INK TANK

ROLE

UX/UI Design Lead

PROJECT

My goal for this project was to create a mobile app that connects tattoo enthusiasts and tattoo artists around the world. My goal was to empower users to feel confident in selecting a design that suits their particular style, as well as finding a tattoo artist that can help realize their vision. All of this to also be encompassed by an intuitive and simple-to-use interface.

COMPETITIVE ANALYSIS

USER INTERVIEWS

I asked interview participants about their process in searching for tattoo inspiration or tattoo artists. Here are the questions:

  • When searching for inspiration, how or where do you usually begin?

  • How did you begin the process of looking for an artist?

  • When searching for an artist, do you consult reviews or feedback? Why or why not?

  • How did you know when you found the right artist?

  • What criteria is important to you when looking for an appropriate tattoo artist?

  • How do you discuss potential design with your artist?

  • If you’re getting another tattoo, would you go back to a previous artist? Why or why not?

  • Do you feel that you have an emotional connection with your tattoo(s)? Why?

  • Do you regret any aspects of your tattoo(s)? Why or why not?

Here are the key takeaways:

USER PERSONAS

INFORMATION ARCHITECTURE

WIREFRAMES

USABILITY TESTING

MOCKUPS