INK TANK
ROLE
UX/UI Design Lead
PROJECT
My goal for this project was to create a mobile app that connects tattoo enthusiasts and tattoo artists around the world. My goal was to empower users to feel confident in selecting a design that suits their particular style, as well as finding a tattoo artist that can help realize their vision. All of this to also be encompassed by an intuitive and simple-to-use interface.
COMPETITIVE ANALYSIS
USER INTERVIEWS
I asked interview participants about their process in searching for tattoo inspiration or tattoo artists. Here are the questions:
When searching for inspiration, how or where do you usually begin?
How did you begin the process of looking for an artist?
When searching for an artist, do you consult reviews or feedback? Why or why not?
How did you know when you found the right artist?
What criteria is important to you when looking for an appropriate tattoo artist?
How do you discuss potential design with your artist?
If you’re getting another tattoo, would you go back to a previous artist? Why or why not?
Do you feel that you have an emotional connection with your tattoo(s)? Why?
Do you regret any aspects of your tattoo(s)? Why or why not?
Here are the key takeaways:
USER PERSONAS
INFORMATION ARCHITECTURE
WIREFRAMES
USABILITY TESTING
MOCKUPS